Get the dirt before the cops do
Wazel News is the tabloid of Palmetto Bay, a sun-bleached city where the heist crews tip the valet, the mayor's yacht commutes, and the harbor board has a pelican on it. None of it is real. Not even the pelican, and we checked.
This site is a demo publisher built to show how Contimo native advertising works inside a real-looking news site: sponsored teasers in the editorial flow, a sponsored article that keeps the publisher's typography, and clear labelling throughout. Every name, business, stock ticker and time zone on this site is invented. The LSX does not trade. PBT is not a time zone. If you share a name with one of our reporters, congratulations, it was a coincidence and you may keep it.
How sponsored content works at Wazel
Some of what you see on Wazel News is paid for. We think that is fine, as long as you can always tell. So, our rules:
- Every sponsored unit says SPONSORED on a white sticker, and names the sponsor right next to it. If it does not say sponsored, the newsroom wrote it and will take the blame.
- Sponsored teasers sit in the "From our partners" block and in clearly framed slots on article pages. They are designed in our style on purpose: they are ads that respect the reader, not ads that hide from the reader.
- Sponsored articles (we call them advertorials, the industry calls them native, the clown gang calls them nothing because they deny reading) carry a yellow disclosure bar at the top of the page, a "Presented by" line, an about-the-sponsor box and a closing note. They are written by the advertiser. Our reporters do not touch them, mostly because they are busy on the hard shoulder of the freeway.
- Sponsors do not see our stories before you do. Bayside Savings did not know we were running "Bank robbers leave five-star review" until it ran. They took it well.
Behind the scenes, each sponsored slot is a Contimo placement: a small container in the page that Contimo fills with the right sponsor, the right creative and the right disclosure, measured and reported for both the publisher and the advertiser.
Privacy
This demo does not set cookies, track readers or sell anything. The only data we collect is the sound of you laughing at the pelican story, and we cannot hear that.
Tips line
Seen a yacht somewhere a yacht should not be? Watched a blimp clip a flagstick? Our tips line is as fictional as the rest of the paper, but the spirit is sincere: Palmetto Bay deserves to know, preferably before the cops do.